Din Din

There was a time when I might have found this funny, but that time is long gone. A few weeks ago, when I was picking up one of my prescriptions at the local pharmacy, one of the girls behind the counter was singing, quite exuberantly might I add, all of the songs from the freecreditreport.com commercials as if it were her absolute favorite music.

Now how much television do you have to watch to memorize the lyrics to songs written specifically for commercials?

I know this is nothing new or unusual. We all remember the occasional jingle or marketing catch phrase. "Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun." Some of them are actually quite clever. "Where's the beef?" But we're talking about entire songs here, tellingly pertaining to the current credit crunch.

People have been glued to their sets since the first television made its way into someone's living room. Our addiction to it has played a key role in shaping our society and, for lack of a better term, culture. We buy what it sells and we will always have to have more.

Granted, the original Star Trek communicator devices inspired us to make great strides in the field of electronic communications. Who would have thought, even ten years ago, that we would have access to little pocket-sized devices that can serve as personal communication and correspondence hubs, with integrated video and photo cameras, a limitless supply of useful, and not so useful (think iFart - #1 App on iTunes) applications, and a connection to the global positioning satellite network? At our current rate of technological expansion it is hard to imagine where we'll be ten years from now!

But at what cost?

I shudder to think that in the very near future our every thought will be broadcast to anyone who will care to listen in. The din will be unbearable.

We're already almost there. Case in point this blog.